Google Earns More From iPhone Than From Android Ads And Apps

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Data provided in response to Oracle claim suggests Google gets more revenue from iPhone use than from Android ads and apps, according to The Guardian.

Android generated less than $550m in revenues for Google between 2008 and the end of 2011, if figures provided by the search giant as part of a settlement offer with Oracle ahead of an expected patent and copyright infringement trial are an accurate guide.

The figures also suggest that Apple devices such as the iPhone, which use products such as its Maps as well as Google Search in its Safari browser, generated more than four times as much revenue for Google as its own handsets in the same period.

With roughly 200m Android devices having been activated to the end of 2011, including an estimated 90m during the past two years, it suggests that Google derives slightly more than $10 per Android handset per year.

That compares to Google’s $38bn total revenues in 2011, almost entirely derived from advertising on PCs, of which there are 1.25bn installed worldwide, according to Microsoft. That suggests an average revenue for Google of about $30 per PC per year, though not all will be capable of accessing the internet or will use Google, so the actual figure will be higher.

Google has never released figures for revenues it derives from the use of Android handsets, where it makes the software available to handset makers for free and generates revenues from adverts and app sales. Google makes some $2.5B a year in revenue in mobile, most of it from mobile ads, and the search numbers mean that a large chunk of that comes from iOS devices.

The company declined to comment on The Guardian’s calculations, which it was shown ahead of publication.

PanArmenian

PanARMENIAN Network is the first Armenian online news and analytical agency and one of the most cited Armenian informational resources worldwide.

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