An upset US-based Hindu group has urged global e-commerce company Spreadshirt for the immediate withdrawal of underwear carrying the images of various Hindu deities and sold on its website, calling it highly inappropriate.
Hindu statesman Rajan Zed, in a statement in Nevada today, said that it was dismaying to visualize that Spreadshirt, for its mercantile greed, was selling underwear carrying images of gods which Hindus worshiped, despite its claim “We do not print things that are bound to offend people, e.g…. content designed to insult… religious and ethnic groups”.
Images of Hindu deities depicted on the underwear sold at Spreadshirt website -— Ganesha, Shiva, Durga -— are highly revered in Hinduism and were meant to be worshiped in temples or home shrines; and not for displaying on underweas. “Om”, the mystical syllable containing the universe, which in Hinduism was used to introduce and conclude religious work, also appeared on the underwear. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees, Zed, who is President of Universal Society of Hinduism, noted.
Rajan Zed also urged Spreadshirt and its CEO Philip Rooke to offer a formal apology, besides withdrawing all the objectionable underwear.
Rajan Zed further said that such trivialization of Hindu deities was disturbing to Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.
Zed termed it as highly “irresponsible” approach of Spreadshirt which made tall claims of “responsibility” on its website.