eBay has unveiled a new look that the online auction site hopes will position it for the “future of commerce”, focusing on mobile and personal recommendations, Digital Spy said.
The website has a reported 105m active users across 190 countries, including 25m sellers based all around the world. There were 350m product and service listings on eBay as of October 2012.
But the 17-year-old business feels that the way people shop in the future will be driven by a more personal experience across multiple connected screens.
It has therefore introduced a “cleaner, more contemporary look and feel” that offers customers a more “intuitive, convenient way to browse, decide and buy – both globally and locally”.
The redesign is being rolled out live in the U.S. in the coming weeks, and then will expand around the world in the “coming months”.
In addition to the website revamp, eBay has also launched its new logo, offering a more streamlined take on the classic four letters in different colours.
The new eBay has clearly taken its inspiration from image-rich social networks, such as Pinterest and Facebook. Products are laid out with larger photos of different sizes, while there appears to be a greater focus on editorial and recommendations.