MTV on Wednesday, August 15 officially launched Artists.MTV, a new music initiative created by the network to showcase a rage of artists both signed and unsigned, old and new, on a unique, more advanced web platform.
The artist will be in complete control of their own Artists.MTV page and can use it to connect with fans in whatever way they want, according to Hollywood Reporter.
The new platform offers up opportunities for acts of all levels to get paid. Fans can donate directly to their favorite artists without a middleman, and through a partnership with Topspin, the site will offer musicians the opportunity to sell digital and physical products directly to their fan base at competitive pricing.
Additionally, artists are given 50 percent of all ad revenue from their page.
Based on Google and Yahoo searches of artists throughout the web, MTV has noticed that their artists’ web pages received a substantial amount of attention but those pages were too bland to see real results. “We noticed that they have been around forever and the pages really sucked, we hadn’t updated in 10 years,” says Shannon Connolly, senior vp of digital music strategy for MTV. “We decided to re-vamp the pages and open them up directly to the artists, to empower them and really connect with their audience.”