Google has acquired the makers of iOS photo-editing app Snapseed, Nik Software, for an undisclosed sum, Mashable reports.
Snapseed is one of the most sophisticated photo-editing and enhancement apps on the market, going beyond Instagram’s simple filters, rotation and tilt-shift effects to allow users to spot edit and tweak white balance, contrast and saturation. It lacks, however, Instagram’s built-in social network — Snapseed is all about photo optimization and film-like filter effects. It’s available as both an iOS and desktop app for Mac and Windows.Snapseed’s website indicates an Android version was in the works.
Nik Software, a 17-year-old company based in San Diego, offers a range of other photo-editing software, but Snapseed is its core product.
Google’s acquisition of Picnik, a browser-based image-editing tool, only closed this spring. It seems likely that Google is working to bring more photo-editing tools to Google+ — as The Verge points out, Google+ already offers some basic editing tools, including the ability to crop and sharpen images and apply filters.
Perhaps tech giant is hoping people will upload their photos first to Google+ rather than Facebook if they can edit while they upload. It’s a feasible ambition — just look at how many people filter their photos on Instagram before sharing them to Facebook, Mashable says.
Thanks for reading Eurasia Review. For more of our reporting make sure to sign up for our free newsletter!