Automotive 

smart And BRABUS Celebrate Ten Years Of Cooperation With Special Edition

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Sporty smarts are called BRABUS – and have been for ten years already. In 2002 smart and the tuning specialist BRABUS founded a joint company. As early as 2003 the first premium models developed by the joint venture smart-BRABUS GmbH –the smart fortwo BRABUS coupé and cabrio – were introduced on the market. Now the companies are celebrating their anniversary with the unique and exclusively equipped “10th anniversary” special model.

Since the launch of the first smart fortwo BRABUS more than 50,000 customers worldwide have opted for a smart model customised by the joint venture. The customisation programme “smart BRABUS tailor made” that was launched two years ago and has now become established throughout Europe is also very successful. In 2012 it will also be extended to customers in the USA and China.

smart BRABUS 10th anniversary
smart BRABUS 10th anniversary

According to the current forecast, more than 1000 customers will choose the smart-BRABUS tailor made offering this year. tailor made underlines one of the great strengths of smart-BRABUS – individualisation of the vehicle interior and exterior. In Germany, for example, prices start at €2999 incl. VAT for an exterior colour of the customer’s choice or exclusive leather appointments in the interior.

According to smart boss Dr Annette Winkler, “10 years of smart-BRABUS stands for more than 50,000 customised vehicles and lots of delighted customers. The fact that we already produced more than 10,000 smarts together last year shows that we still have lots of potential for further growth and high profitability with this creative and efficient team.” Bodo Buschmann, CEO of the BRABUS Group, adds, “The cooperation with smart has developed extremely well in the past ten years. This means that BRABUS is not only a synonym for fast, but also highly exclusive sports cars. And we still have lots of ideas how smart and BRABUS can continue to grow together.”

To celebrate the tenth anniversary of the co-operation, smart-BRABUS has developed a very special treat for its customers. In addition to the familiar sportiness of smart-BRABUS models, this special edition, which is limited to 100 units, offers numerous exclusive highlights.
The anniversary model, which is being produced in a limited edition of 100 vehicles, is based on the current smart fortwo BRABUS production model with 75 kW (102 hp) and maximum torque of 147 Nm. It has a top speed of 155 km/h, sprints to 100 km/h in 8.9 seconds and offers driving pleasure as a standard feature.
The tridion safety cell, bodypanels including front grille and the door mirrors of the “10th anniversary” edition are painted in liquid silver, as are the front spoiler and side skirts in the styling package. Further exterior features include titanium-coloured headlamps and red BRABUS logos at the front and rear.
The interior of the “10th anniversary” edition is characterised by a black leather interior with high-quality hand stitching. The trim parts are painted in an exclusive red and the contrast components and seat console come in black. Cruise control is regulated via the BRABUS sports steering wheel, and the starter button is integrated in the gear shift lever knob. A badge with the serial number (xx/100) draws attention to the fact that this is a limited edition.
The equipment of the “10th anniversary” edition is orientated to the smart fortwo BRABUS and standard features include the comfort and light package, heated seats, electric power steering, LED daytime driving lights, audio and navigation system and BRABUS Monoblock VII alloy wheels in matt grey.

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