Sporty smarts are called BRABUS – and have been for ten years already. In 2002 smart and the tuning specialist BRABUS founded a joint company. As early as 2003 the first premium models developed by the joint venture smart-BRABUS GmbH –the smart fortwo BRABUS coupé and cabrio – were introduced on the market. Now the companies are celebrating their anniversary with the unique and exclusively equipped “10th anniversary” special model.
Since the launch of the first smart fortwo BRABUS more than 50,000 customers worldwide have opted for a smart model customised by the joint venture. The customisation programme “smart BRABUS tailor made” that was launched two years ago and has now become established throughout Europe is also very successful. In 2012 it will also be extended to customers in the USA and China.
According to the current forecast, more than 1000 customers will choose the smart-BRABUS tailor made offering this year. tailor made underlines one of the great strengths of smart-BRABUS – individualisation of the vehicle interior and exterior. In Germany, for example, prices start at €2999 incl. VAT for an exterior colour of the customer’s choice or exclusive leather appointments in the interior.
According to smart boss Dr Annette Winkler, “10 years of smart-BRABUS stands for more than 50,000 customised vehicles and lots of delighted customers. The fact that we already produced more than 10,000 smarts together last year shows that we still have lots of potential for further growth and high profitability with this creative and efficient team.” Bodo Buschmann, CEO of the BRABUS Group, adds, “The cooperation with smart has developed extremely well in the past ten years. This means that BRABUS is not only a synonym for fast, but also highly exclusive sports cars. And we still have lots of ideas how smart and BRABUS can continue to grow together.”