98 Things Facebook Knows About You

You might say it’s your partner or perhaps your mum, assuming you’ve had the sort of tame life a parent would find acceptable.

But you’d be wrong, because tech companies now have more information about you than almost anyone else.

The firm with the largest information stash is likely to be Google, which could theoretically tell an awful lot about your life based on your search history.

But coming in at second place has to be Facebook, the social network which holds gazillions of our photos, conversations and innermost thoughts.

Now Mark Zuckerberg’s firm has revealed the 98 “data points” it holds on all users, which can be found in a new website revealing how it targets users with advertising.

“We want the ads people see on Facebook to be interesting, useful and relevant,” a Facebook spokesman said.

“Like many companies, we use widely available information to help show people better ads. However, unlike many of those companies, we provide information that helps explain this practice, and we give people ways to opt out and help control their experience.”

So here are the facts and secrets Facebook has found out about you or is trying to discover, according to the Washington Post.

1. Your location

2. Age

3. Generation

4. Gender

5. Language

6. Education level

7. Field of study

8. School

9. Ethnic background

10. Income and net worth

11. Home ownership and type of home

12. Value of home

13. Size of your property

14. Square footage of home

15. The year your home was built

16. Who lives in your house

17. Whether you have an anniversary approaching in the next month

18. If you’re living away from family or hometown

19. Whether you’re friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday

20. If you’re in a long-distance relationship

21. If you’re in a new relationship

22. If you have have a new job

23. If you’re recently engaged

24. If you’ve just got married

25. If you’ve moved house recently

26. When your birthday is coming up

27. Parents

28. Expectant parents

29. Mothers, divided by ‘type’ (which includes ‘soccer mums’ or other maternal tribes)

30. If you are likely to engage in politics

31. Whether you are conservative or liberal

32. Relationship status

33. Employer

34. Industry

35. Job title

36. Office type

37. Interests

38. Whether you own a motorcycle

39. If you’re planning to buy a car

40. If you have purchased auto parts or accessories recently

41. If you are likely to buy auto parts or services

42. The style and brand of your car

43. The year your car was bought

44. Age of car

45. How much money you’re likely to spend on next car

46. Where you are likely to buy next car from

47. How many employees your company has

48. If you own small businesses

49. If you work in management or are executives

50. If you have donated to charity (divided by type)

51. Operating system

52. If you play browser games

53. If you own a gaming console

54. If you have created a Facebook event

55. If you have used Facebook Payments

56. If you have spent more than average on Facebook Payments

57. If you administer a Facebook page

58. If you have recently uploaded photos to Facebook

59. Internet browser

60. Email service

61. Early/late adopters of technology

62. If you are an expat and what country you left

63. If you belong to a credit union, national bank or regional bank

64. If you are an investor

65. Number of credit lines

66. If you are an active credit card users

67. Credit card type

68. If you own a debit card

69. If you carry a balance on your credit card

70. If you listen to the radio

71. What TV shows you like

72. If you use a mobile device and what brand it is

73. Internet connection type

74. If you have recently bought a smartphone or tablet

75. Whether you access the Internet through a smartphone or tablet

76. If you use coupons

77. The type of clothing your household buys

78. Which time of year you do the most shopping

79. Whether you are a ‘heavy’ buyer of beer, wine or spirits

80. What groceries you buy

81. Whether you buy beauty products

82. Whether you buy medications

83. Whether you buy/spend money on household products

84. Whether you buy/spend money on products for kids or pets, and what kinds of pets

85. If your household makes more purchases than is average

86. If you tend to shop online or offline

87. The types of restaurants user you eat at

88. The kinds of stores you shop at

89. If you’re interest in adverts offering auto insurance, mortgages or satellite telly

90. Length of time user you have lived your house

91. If you are likely to move soon

92. If you are are interested in the Olympics, football or cricket

93. If you travel frequently

94. Whether you commute to work

95. The type of holiday you enjoy

96. If you have recently returned from a holiday

97. If you have used a travel app

98. Whether you are involved in a timeshare