Mercedes-Benz Concept Style Coupe To Make Debut In Taiwan


Mercedes-Benz Taiwan announced Tuesday that Taipei will be the first city in Asia to set off the artistic campaign by Mercedes-Benz with Avant/Garde Diaries, a part of a series of festivities that premiered in Berlin earlier last year, and continued on to Copenhagen, Los Angeles, and London.

Mercedes-Benz Taiwan has invited superstar A-MIT to be the curator for an exhibition with 8 newly rising artists from Taiwan on the theme of “Voice” as the inspiration. The exhibition will be held at Huashan 1914 Creative Park from November 9-11. A gala event will be held on November 8.

As part of the event, the latest concept car by Mercedes-Benz – Mercedes-Benz Concept Style Coupe will make its debut appearance to personify the spirit of avant-garde art.

In 1886, Carl Benz boldly conceived a revolutionary idea and dared to turn it into reality – the world’s very first automobile was the fruition of his ingenuity. His invention marked the end of man’s dependence on animals for movement and transportation.

In July 2011, fashion designer Raf Simons curated the kick-off event in Berlin. Artists such as Peter Saville, Konstantin Grcic and DJ Hell accompanied the festival with art and music. Taking inspiration from Mercedes-Benz A-Class, the festivities continued on.

At the Avant/Garde Diaries festivals, which were staged in a variety of the world’s major cities, international artists and trendsetters came together under the curatorship of a visionary, to present their view of today’s and tomorrow’s world and exchange views with experts and the public. In April this year, the festival was held under the curatorship of Mike D, co-founder of hip-hop group the Beastie Boys, at the Geffen Contemporary at the MOCA in Los Angeles.

International artists and musicians such as Santigold, Tom Sachs, James Murphy, Ben Jones and Diplo participated in the 17-day event, which attracted more than 30,000 visitors. Following Berlin, Copenhagen, Los Angeles and London, the Avant/Garde Diaries will be launched in Taipei as the first city in Asia to host the event.

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