By Kashish Kumar
Can a sport be utilized as an effective propaganda tool? And if so, does it ideally mean that government intrusion is a necessity for its success? The answer to this question lies in the reflection of the cricket scenario in Asia. Although recognized as a gentlemen’s game, much can be said about its dichotomy as a weapon in the ever-growing war between India and Pakistan. Cricket propaganda has become a major trend over the past decade between the two countries as competition remains scarce with the political tensions and matches are seen as a great opportunity to reflect those political tensions.
Recently, the tension between the two countries escalated with a suicide bombing attack sponsored by the terror group, Jaish-e-Mohammed in the Pulwama district of Jammu & Kashmir. This grave attack resulted in the death of 40 Central Reserve Police Force personnel, which in the opinion of the Indian government was an act of war leading them to raise the issue on the global platform. Surprising, one of the biggest acts of public response, with the usual backlash of the country’s rights over the Kashmir valley, was a call to abandon the upcoming match between the two countries following the start of the ICC cricket world cup. Although, the Modi government did conduct airstrikes against Pakistan, leading to a major confrontation between the two countries along the ‘line of control’ (the de facto border between the two countries), a large scale debate about whether India should abandon the game was a hotly debated topic in the country.
It is worth noticing that later the Board of Control for Cricket in India (BCCI), did hand over the matter to the Modi government, after which the decision was inclined towards the sportsmanship of the country, however, both the Indian cricket team and the BCCI were not ready to desert the will of the public that easily. Involved in an ODI series with Australia, the Indian team walked out wearing military caps as a sign of apparent solidarity with the troopers killed in the terrorist attack. Never before had Team India taken it upon themselves to spread such jingoistic propaganda on a global scale and make such overt statement. The rise of the protestors in Pakistan were met with official statements from the International body of Cricket (ICC), stating their approval as a means of “support” to the Indian team for a fund-raising effort for their fallen soldiers.
Similarly, in an act of nationalistic fervor, the BCCI decided to get Pakistan banned from the upcoming world-cup prior to its commencement but was severely backlashed by the International Cricket Council (ICC), to keep politics away from the sanctity of the game. Although BCCI was unsuccessful in passing an unrealistic degree of order, given their large scale influence on the International body, it was clear that cricket had become an additional weapon of mass destruction and means of propaganda between the two countries.
So has the situation become better now? Recently, an Ad-war following the start of the world cup has emerged between the two countries, given their highly anticipated upcoming clash on the 16th of June. Ahead of the Sunday clash-guaranteed to put both the nations at a standstill- Star Sport’s Mauka ad ( loosely translated to a chance of winning) has captured the attention of the Indian fans, as the video has garnered over 2.5 million views after it was published on 10th June 2019. This video currently stands as a reprise an extension of the “Patakhe kab podhenge” campaign (clumsily translated to “When will be get to burn crackers”), wherein a Pakistani fan never gets a chance to burn his crackers as Pakistan is always defeated by India on a world cup stage, as indicated by the records as well. However, the new Mauka ad seems to recognize the importance of June 16th as Father’s day and does not fail to interject the role of India as a father in comparison Pakistan, as a means of cheeky humor which received large scale reaction from the Pakistani fans.
As a means of response, a Pakistani news channel Jazz Tv published a video with a character impersonating Wing Commander Abhinandan Varthaman, the Indian air force pilot who was captured, briefly held and then released under the pretense of the Geneva Convention. The character is seen sporting the pilot’s handlebar mustache with a fake South Indian accent and is dressed in the Indian team jersey, following which an interrogator asks him to give back the teacup he has been holding, as a means to denote how the cup belongs to Pakistan. This video was met with the usual support from the Pakistani fans and deemed ‘racist’ by the Indian fans, accounting to the portrayal of the esteemed pilot with a fake southern accent. Although, tension has been running high between the countries for some time now, both the nations have resorted to extending their tensions to the cricket pitch as well, ensuring large scale traction for their upcoming matches.
This article was published by Modern Diplomacy
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