Apple mania has soared to new heights since last week’s bumper product unveiling, and the iPhone 6S is already on course to outsell its predecessor at launch, Digital Spy reports.
The Cupertino firm said that its latest handsets are close to smashing the iPhone 6S and 6 Plus’s first-weekend sales record of 10 million pre-orders.
“Customer response to iPhone 6S and iPhone 6S Plus has been extremely positive and pre-orders this weekend were very strong around the world,” said Apple in a statement.
“We are on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale September 25.”
The news follows reports that the iPhone 6S Plus has already sold out in the UK, pushing availability back by up to several weeks.
“As many customers noticed, the online demand for iPhone 6S Plus has been exceptionally strong and exceeded our own forecasts for the pre-order period,” the firm added.
“We are working to catch up as quickly as we can, and we will have iPhone 6S Plus as well as iPhone 6S units available at Apple retail stores when they open next Friday.”
The rose gold model of the iPhone 6S has also proven popular and is expected to be subject to the same shipping delays as the larger handset.