Malaysia’s Johor Darul Ta’zim FC And Success Of Bangsa Johor – Analysis


By Serina Rahman*

While members of Malaysia’s political elite have turned to yet another rebranding exercise to corral the citizenry behind them (with the launch of the 1Malaysia Negaraku logo), individual Malaysian states remain steadfast in their identities through their own subtle yet enduring means. In the north and east of Peninsular Malaysia, Kedahans, Kelantanese and Terengganu folk bond through their unique dialects upon meeting each other outside of their home states. In East Malaysia, the Sarawak for Sarawakians and Sabah for Sabahans campaigns bring the people together in their determination to protect East Malaysian state rights and interests. Bangsa Johor is the clarion call for those from the southern-most state, an identity instituted by Johor’s royal family and most strongly brought forth through the state football team, JDT FC (the acronym for Johor Darul Ta’zim Football Club – also known as the Johor Southern Tigers).

Sport has always been a useful tool for engendering national or state patriotism and loyalty. In spite of an increasingly (politically-instigated) publicly polarized society, Malaysians of all colours and creeds invariably come together in suspense and support of sportsmen and sportswomen such as squash champion Nicol Davids, badminton legend Lee Chong Wei and Paralympian Muhamad Ziyad. This phenomenon is not unique to Malaysia of course.


Sports are generally highly-charged emotional ecosystems in which every match instigates passion and patriotism for one side against the other. Spectators overcome otherwise tangible differences amongst themselves in support of their team, and in many cases this accord also unites them in political matters well beyond the playing field. In Spain for example, matches between Real Madrid and FC Barcelona harbour more significance than just the spectacle of two top-notch teams battling for a prize. It is the embodiment of the historic tension between Spanish nationalism and Catalan pride.1 In its hosting of the 2010 Soccer World Cup, South Africa attempted to demonstrate its evolution from a country known for apartheid to one that is non-racial and inclusive.2

Matches between neighbouring countries, states and even districts within a state are always the ones most fiercely contested and most raucously supported. The rivalry between Argentina and Brazil is always amplified through its football matches, with representations of the opposing team in all manner of media – advertising, articles, television, sporting commentaries and the like – depicting each nation’s disdain for the other.3


The multiracial Bangsa Johor identity presently being used in Johor state existed long before the formation of its football team. In his account of Johor’s history, Trocki 4 noted that Johor before the arrival of the British was a thriving maritime entrepôt with the indigenous orang laut (sea people) and island people forming its military and administrative infrastructure.

After the arrival of the British, Johor was distinct from other Malay states in that its ruler was able to successfully incorporate the Chinese population under his reign. This was quite extraordinary in 1885, but Sultan Sir Abu Bakar ibni Al-Marhum Tun Temenggung Raja Daing Ibrahim (Sultan Abu Bakar), was able to succeed because in essence, the Johor government had become a business; the economy of the state took precedence over traditional military pursuits. Chinese secret society headmen became businessmen and Malay pirates were transformed into bureaucrats. Trocki went so far as to state that Sultan Abu Bakar ‘ruled over a Chinese state’.5 Not only was the ruler able to maintain old Malay ties even as he absorbed the Chinese under his reign, but during his lifetime, he was able to ensure that the Europeans treated him more as a business and administrative partner (and less as a subordinate as they were wont to do with other Malay rulers). While ideologically they still perceived any Asian ruler as despotic and inferior to themselves,6 they were otherwise unable to untangle the complicated web of local politics and trade. Their access to local resources and means of production had to go through the Johor rulers and their government.7

It was through this consolidation of local peoples – regardless of ethnic origin – against the advances of the Europeans that the concept of Bangsa Johor emerged. While the notion was not as wittily phrased at the time, the idea that all citizens of Johor were equal under one ruler was established then.

To be sure, the concept of ‘race’ was a uniquely European one, and the division of a state’s people by race was a colonial practice employed for better control of the locals.8 The ‘Malay’ people identified themselves with names that referenced their geographical location such as ‘orang sungai’ (river people) or ‘orang darat’ (land people).9 The use of the phrase ‘Bangsa Johor’ is thus significant on many fronts.

‘Bangsa’ was a word used by royal Malay courts to refer to those of ‘glorious descent’ or descendants of rulers or the noble elite.10 Using the term ‘Bangsa Johor’ returns the identity marker to that of the people’s geographical location, as was customary before the arrival of the Europeans. This concept of Bangsa Johor was put forward and is greatly emphasised by Johor’s currently reigning Sultan Ibrahim Ismail ibni Almarhum Sultan Iskandar and his son, the Crown Prince, Tunku Mahkota Ismail ibni Sultan Ibrahim, thus incorporating the people of Johor neatly under the royal family and their oversight.

Sultan Ibrahim has taken many steps to visibly uphold the concept of Bangsa Johor, and demonstrate its authenticity. He consults various ethnic groups in important state-level decisions and participates in festivities by all ethnicities and faiths in his state.11 While federal religious leaders decree that it was sinful to utter festive greetings, both Sultan Ibrahim and the Crown Prince publicly wish their subjects ‘Merry Christmas’ on their media channels, followed by the hashtag (among others) #muafakatBangsaJohor (meaning: Bangsa Johor consensus).12 The Permaisuri (Johor Queen) also released an open letter calling for a return to a time when “saying ‘Merry Christmas’ offended no-one”.13 These clear stands for racial and religious tolerance in the state endears the royal house to its people, and these messages are invariably disseminated through the JDT FC media channels.


Originally known as the Kelab Bolasepak Perbadanan Kemajuan Ekonomi Negeri Johor (PKENJ FC), the Johor state professional club team was set up under the PKENJ Recreation Bureau, where its highest accolades included winning the FAM (Football Association of Malaysia) Cup in 1994 and 1995, then the Malaysian Premier League title in 2001. Johor Corporation then took over the club in 1996 and renamed it Johor FC.14 It participated in the AFC (Asian Football Confederation) Cup for the first time in 2009, but lost in the group stages. In what is now a legendary story recounted in a recently released video clip that traces the JDT journey to success,15 Tunku Mahkota Ismail (popularly referred to as TMJ) and his younger brother Tunku Idris Sultan Ibrahim attended a Johor FA (now known as JDT II) match in 2012 where there were just a handful of spectators, and the older brother heard a lone voice call out for someone to ‘save Johor football’. That, it seems, was the trigger for him to act.16 Not long after, he became the President of the Johor Football Association and by December 2012, it was announced that the Johor state teams would be taken over. Rebranded as JDT FC and JDT II, and backed by royal clout and generous financing, the teams were able to attract local and international players of good repute, including those from both the English Premier League and the Spanish League.17

In an extraordinarily short time, JDT FC climbed the table and won four consecutive Super League titles (2014-2017), as well as the regional AFC (Asian Football Confederation) Cup in 2015.

All of JDT FC’s exploits are documented in images and videos and posted on their Facebook page and the Johor Southern Tigers website. The royals’ adept use of these media channels has been the key to the diffusion of the Bangsar Johor identity through JDT FC. While these sites were set up to publicise the achievements of the state football teams, they quickly evolved into the unofficial mouthpiece of the royal family, primarily that of Tunku Ismail. An overview of the sites reveals not just the usual team listings, fixtures, match photos, scores and celebrations of championships won, but also a liberal dose of Johor state history and news as well as updates from the royal family. When the need arises, the sites become the opinion outlet of either TMJ or Sultan Ibrahim, and published statements, images or videos quickly become viral. Table 1 below lists the JDT FC social media channels and their following. A few other teams and public figures’ Facebook following have also been included for comparison.

According to the third party website LinkAlyzer, the JDT FC Facebook page was the most sought-after brand in August 2015.18 At the time of writing, JDT FC is ranked number 26 out of 144 ranked pages in Malaysia.19


The primary strength of JDT FC in the reinforcement of the Bangsa Johor identity is its ability to create a sense of belonging. Through the emotion of competition, JDT supporters bond through historical affinity and state representation.20 Imagery such as that of the tiger illustrates the power, energy and strength of the JDT teams, and is not unlike a coat-of-arms used by nation states to embody their identity. This tiger imagery once subtly juxtaposed a widely circulated photo of TMJ pretending to dine on a mini slain elephant (Johor’s neighbour and bitter rival Pahang’s mascot) after beating them in a crucial match;21 an incident not unlike those that occur between Argentina and Brazil.22

Historical posts on the website serve to remind the populace of their origins, state history and the efforts taken by the Johor royals for their citizens.23 In Spain, Basque footballing identities, personified through Real Sociedad and Athletic Bilbao, among others, are political identities, where in spite of internal differences, ‘unity’ of the Basque nation is created to counter other Spanish ethnic groups.24 JDT FC, on the other hand, is owned by royalty; an establishment which constantly reminds its populace that they are above politics – and thus also above politicians.25 Unlike that of the Spanish Basque states, the Johor state team is not a vehicle used to put forward a political construct. Instead, JDT FC perpetuates a pre-existing concept of unity through the team’s popularity, which comes about as a result of its royal leadership and success on the field.

Johorean football and sport is deemed apolitical because it is not led by politicians; a concept constantly touted by TMJ in his criticism against Malaysia’s national football team.26 This too brings the people together in support of their vocal Crown Prince, in part for his bluntness, as well as out of frustration with the lack of success of the Malaysian national team. In establishing themselves as the ‘Southern Tigers’ JDT also differentiates itself and its success from that of the national team27 – usually referred to as Harimau Malaysia (Malaysian Tigers) – and thus became a southern sibling who fares much better.

Added to the mix are the highly publicised spats between TMJ and Khairy Jamaludin (popularly referred to as KJ), Malaysia’s Minister of Youth and Sports. The tiff began with TMJ accusing the Football Association of Malaysia (FAM) of politicking and corruption28 (which eventually led him to successfully bid for the role of president29). In a recent open letter bemoaning the state of Malaysia, 30 TMJ made veiled comments about KJ’s participation in the recent Southeast Asian (SEA) Games as a polo player. Even Sultan Ibrahim weighed in on this, inviting the SEA Games polo team to play the Johor state team, featuring his two sons.31 This saga was played out on the JDT FC media channels to a large following, as well as shared, retweeted and featured in regular print and online news media.

The drama once again distinguished Johor, Johorean sporting teams and the Johorean way as different and better than others, eliciting further pride in Bangsa Johor.

As Sultan Abu Bakar was recognised for his ability to establish international acknowledgement of Johor, JDT media channels often publicise international support, recognition or accolades for both the team and the Crown Prince. This too differentiates JDT from other teams. It also nurtures a parallel diplomacy by the royal house that upstages the federal government. A case in point is the recent announcement by North Korea’s envoy to allow TMJ the ‘highest honour’ by enabling him to fly direct to Pyongyang from Johor.32 While this pronouncement was in preparation for a planned football match between North Korea and Malaysia, it comes at a significant time; less than 10 days after Prime Minister Najib Razak made a much-criticised visit to President Trump in the US,33 and two days after Trump announced to the UN General Assembly that the US is able to ‘totally destroy’ North Korea.34 TMJ’s sporting diplomacy with North Korea illustrates the power of royalty to elevate itself above politics, further endearing itself to its people. Support for JDT and the royal house then translates into further support for the visions that they put forward.

A recurrent theme on JDT media sites is the hashtag #JDTForAll, or in Malay, #JDTUntukSemua which emphasises the equality of all Johoreans in their support for JDT. This is often compared to the national ‘1Malaysia’ slogan, which both the Sultan and the Crown Prince have derided as an unsuccessful political gimmick.35 The JDT media channels are often used by TMJ to candidly express his views on the state of the country and its government. An example of this is his desire to establish Bangsa Johor schools across the state to unite Johoreans from young36 as well as Sultan Ibrahim’s wish to ensure that English is a medium of instruction.37 These are prickly issues frowned upon by the federal government which, by law, oversees educational matters nation-wide. Political comments from the royal house are particularly attractive at a time when the federal government is weak38 and in both these cases, the Sultan and TMJ have been able to show that they are in closer touch with the needs of their people (unlike the federal government). Media reports indicate that there is public support for both of these goals.39 It is also interesting to note that the JDT FC media channels are bilingual, but with English as the main medium of communication.

Detractors to the propagation of Bangsa Johor through JDT FC posit that it is but a clever marketing strategy that allows Johor royalty to exert and reclaim its power, as well as make good earnings from JDT merchandise and ticket sales.40 Johor Southern Tigers Sdn Bhd is listed on Facebook as a media company, thus the JDT FC media channels are professionally set up to function along a well-planned media strategy. The website has a specific page dedicated to generating advertising revenue.41

The Crown Prince often takes pains to emphasise the importance of a team’s fans and his state’s citizens. JDT media channels often showcase events in which members of the royal family go to the ground to meet with their citizens,42 bestow royal gifts,43 and provide opportunities for people to celebrate team wins through championship parades.44 While on the one hand these posts highlight the importance of a team’s fans for its empowerment45 (and by extension its owners’ empowerment), it also preserves the status of the royal house in relation to its subjects through its demonstrations of wealth and generous offerings to the people.46 An example of this is Sultan Ibrahim’s gift of a private jet to the state team.47 Again, this further strengthens the support base for JDT, TMJ and the concept of Bangsa Johor. The physical manifestation of support for JDT can be seen in how countless houses and cars are often decked out in full JDT livery, as well as in the proliferation of people of all ethnicities in JDT jerseys or other merchandise. Comments on the JDT media channels include those by people from other states, and even Singapore, who post praises of the team, the Crown Prince and his approach to both football and equal citizenship.


While the Bangsa Johor identity is not new, its importance has been amplified through its prominence in JDT FC media channels. It is through these vehicles that the royal house perpetuates the concept and engenders it as the definitive marker of a Johorean, wherever he or she may be residing.
The popularity of JDT FC as a result of its royal leadership and success on the field drives the enthusiasm for the unifying identity. The success of the concept is often highlighted in contrast to less successful national attempts to nurture a unified 1Malaysia, stimulating even further support for Bangsa Johor.

About the author:
* Serina Rahman
is Visiting Fellow at the Malaysia Studies Programme, ISEAS – Yusof Ishak Institute. She would like to thank Leonard C. Sebastian and James M. Dorsey of RSIS for their encouragement, and for planting the seed that germinated the idea that football and JDT FC can be used to discuss Johorean identity.

This article was published by ISEAS as ISEAS Perspective 75, 2017 (PDF)

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15 Masanya Telah Tiba – The Revolution Begins
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32 North Korea grants special TMJ special access to Pyongyang. Malaysiakini, 20 September 2017.
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ISEAS - Yusof Ishak Institute

The Institute of Southeast Asian Studies (ISEAS), an autonomous organization established by an Act of Parliament in 1968, was renamed ISEAS - Yusof Ishak Institute in August 2015. Its aims are: To be a leading research centre and think tank dedicated to the study of socio-political, security, and economic trends and developments in Southeast Asia and its wider geostrategic and economic environment. To stimulate research and debate within scholarly circles, enhance public awareness of the region, and facilitate the search for viable solutions to the varied problems confronting the region. To serve as a centre for international, regional and local scholars and other researchers to do research on the region and publish and publicize their findings. To achieve these aims, the Institute conducts a range of research programmes; holds conferences, workshops, lectures and seminars; publishes briefs, research journals and books; and generally provides a range of research support facilities, including a large library collection.

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