ISSN 2330-717X

Saudi VFX Producer Behind Taylor Swift’s Hit Videos

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By Raffi Boghosian

Jumanah Shaheen is one of the first Saudi women to work in visual effects in Hollywood. Her most recent project was the music video to Taylor Swift’s new single “Cardigan.”

This marks Shaheen’s second time working with the artist, the first being the 2017 hit “Look What You Made Me Do.”

“What I thought was amazing about this project is that Taylor Swift actually directed this video,” Shaheen told Arab News. “It was great to see her in that role and see how she was able to take her knowledge and put that into the video.”

As a woman succeeding in the film industry, Shaheen is proud of her work and is looking to provide opportunities to other women facing the challenges she faced.

At the same time, she is proud and excited to be Saudi in a time when the Saudi film industry is taking off.

“Now we’re getting to hear a lot more stories that come from Saudi, that come from my culture, from our traditions,” she said. “It’s amazing to see all these amazingly talented people – writers, directors, producers (and) artists – all having this ability and opportunity to share their stories.”

Shaheen said she is glad to be a role model for Saudis and women that share her dream of working in the film industry. She encourages them not to simply imitate people like her, but to recognize the positive qualities of others and use them to be the best version of yourself.

“What I’m hoping with my experience here and be able to kind of provide those services for these new upcoming directors and artists to find that outlet with them,” the post production producer said. “So if you have an independent film I’m hoping that I can be your right hand in being able to make your vision come to life.”

Arab News

Arab News

Arab News is Saudi Arabia's first English-language newspaper. It was founded in 1975 by Hisham and Mohammed Ali Hafiz. Today, it is one of 29 publications produced by Saudi Research & Publishing Company (SRPC), a subsidiary of Saudi Research & Marketing Group (SRMG).

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