Author: IESE Insight

How much will the online sales of mass-market products grow over the next few years? What does the future hold

COVID-19 is testing the leadership of executives who find themselves scrambling to limit the damage caused by the lockdowns and

In early March 2020, executives taking an IESE course told professor Anneloes Raes that what they really wanted to see in their

Europe has much to be proud of when it comes to academic research in its universities, industry and government. The

“The tree outside my window is a great teacher,” the architect Antoni Gaudí once said. Indeed, stepping into the temple

The American football championship known as the Super Bowl is also an annual championship for advertisers. Averaging over 100 million viewers, no

You go to work on Monday morning. Everything is the same, and yet everything is different. You work with the

The MySugr app was launched in 2012 to help diabetics manage their daily treatment routines. Five years later, this mobile

For companies, deciding on an optimal supply base is a challenge with major financial and practical ramifications. Too few suppliers