ISSN 2330-717X

UBS Stops All Advertising

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A report says bank UBS has put an indefinite stop to all advertising in the wake of last week’s revelation that a rogue trader lost more than $2 billion (SFr1.75 billion).

According to the Swiss media news website, Klein Report, the decision was taken due to the negative publicity.

Peter Hartmeier, head of corporate communications at UBS Switzerland, told Klein Report that advertising the company’s services “based on trust and expertise” made no sense before all the facts into the case had come to light.

Hartmeier told the website that UBS had no plans at the moment to launch a publicity campaign to improve its image in face of the debacle.

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SwissInfo

swissinfo is an enterprise of the Swiss Broadcasting Corporation (SBC). Its role is to inform Swiss living abroad about events in their homeland and to raise awareness of Switzerland in other countries. swissinfo achieves this through its nine-language internet news and information platform.

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